Articles by Phil Santoro

Articles by Phil Santoro


Below is a compilation of Phil Santoro's notable articles written across the web.


Phil Santoro is an entrepreneur and Co-Founder of Wilbur Labs, a startup studio turning bold ideas into market-leading companies. Phil is an expert on building companies, and loves sharing what he’s learned to help others. He answers common founder questions on the Wilbur Labs Founder FAQ series. Phil is a frequent speaker on entrepreneurship and author of numerous articles in Inc. Magazine, Fast Company, and Entrepreneur Magazine.


Why Startups Fail | Lessons From 150 Founders

What's the Invisible Impact of AI? The Winners Aren't Who You Think

How to Manage a Startup Through Recessions and Downturns

What the Wright Brothers Can Teach You About Building a Company

Preparing to Start a Company

Next Generation Leadership: Three Core Principles to Follow

Why Startups Can Compete — and Win—Against Incumbents

Introducing Wilbur Labs Founder FAQ

How to Get Startup Ideas

How to Turn an Idea Into a Business

How to Guard Your Time More Effectively

What Is a Startup Studio? An Inside Look at Wilbur Labs
Why We’re Sponsoring the Xoogler.co Community



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